Fans of Rap Music Videos more likely to "Pimp their Ride"

A new study has been released by researchers at the University of Phoenix. The study shows that those who frequently watch rap music videos, especially those from 1990s artists, are more likely to "pimp out" their vehicle.

A total of 400 people from the LA metro area between ages 18 and 40 were selected for the study. Subjects who watched rap videos more than once a day were the most likely to modify their vehicles by far. Vehicle modified had many alterations including lowered chassis, hydraulics modifications, and "bumpin' sound systems loud enough to blow the clothes off women".

"...can't have a cookout without my lowrider" -- Frankie J.
(Image Source: Video for Peace Treaty by Kam)

"I love rap. I love whole culture. I just can't have a cookout without my lowrider," says Frankie J., one of the subjects in the study. "...I just love watching them bounce."

Experts site that the boom in rap music video popularity has been good for Auto Body Shop owners, who have seen a 40% increase in sales and a 90% increase in cash payments over the last decade. "Business is good. We get about 3 new customers and many repeat customers every month," says Armando G., owner of 'Chek It' Body Works in Carson, CA.

As rap music continues to grow in popularity, the upward trend of car modification is expected. "Rap music isn't dying. This ain't no disco." -- anonymous participant.