"We feel that we must be innovative to keep competitive in the American automotive market," said a GM spokesmen. "Prior to the bailouts, we began designing a new Silverado to appeal to the emerging affluent American. We've kept our commitment to the design and now stand stronger than ever after our recovery."
One of the prototypes displayed at the New York Autoshow |
The truck was initially expected to retail for around $150 million, but due to rising gold prices, GM says that the truck will now to retail for around $260 million. Several tons of gold were purchased back in 2008 for the initial 10 prototypes at around $700/oz.
Analysts report that the gold used to build the trucks was initially written off as depreciation. Now that gold is worth $1270/oz, GM is sitting ontop of over $2.5 billion in unreported assets. GM stock is expected to rise significantly on news of this development.
Although average Americans are unable to afford such an expense, the trucks are expected to be a hit with the upper class, especially those in the "1%". So far, Donald Trump and Trinidad James have both expressed interest in purchasing a "Blingerado". If the "Blingerado" sells well, GM says plans are in the works for a gold Tahoe and Camaro. GM expects to roll out the final design of the Silverado to showrooms by November 2014.
Although average Americans are unable to afford such an expense, the trucks are expected to be a hit with the upper class, especially those in the "1%". So far, Donald Trump and Trinidad James have both expressed interest in purchasing a "Blingerado". If the "Blingerado" sells well, GM says plans are in the works for a gold Tahoe and Camaro. GM expects to roll out the final design of the Silverado to showrooms by November 2014.
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